Visit Maldives has announced that they are hosting a group of journalists from the USA market from 9th to 16th June 2021 as part of the first familiarization trip conducted for the market this year.
They revealed that the purpose of this familiarization trip is to promote the Maldives as a safe haven for travelers, highlighting the unique geographical formation of the Maldives as well as the safety measures in place.
Robinson Club Noonu, LUX* North Male’ Atoll and Kuramathi Maldives are the three poreperties that are hosting them. Visit Maldives further added that activities highlighting the natural beauty and the luxury aspects of the destination will be carried out during this trip to target the high-end travelers of the US market.
Despite the ongoing pandemic, steady growth has been observed from the US market, ending the year 2020 with 19,759 arrivals ranking as the 8th source market of tourist arrivals. As of 3rd June 2021, 15,914 arrivals were recorded from this market, ranking as the 6th market of top tourist arrivals for the year.
The tourism industry of the Maldives has shown remarkable resilience in the face of covid-19, welcoming a total of 555,494 travelers in 2020 and over 457,747 travelers till 2nd June 2021